Princeton Black Squirrel

Who We Are

The Princeton Black Squirrel symbolizes our belief that we are all capable of creating a significant legacy to Princeton through our actions.

A favorite legend links the black squirrels to one of Princeton's most devoted residents, Moses Taylor Pyne. Affectionately known as "Momo" to friends, Pyne was a 1877 graduate of the University, a town resident and a philanthropist. He created his legacy both to the University and to the town by his contributions of both time and money. He made significant donations to the University throughout his life while also being deeply engaged with area civic organizations, among them two hospitals, two schools, the YMCA, four churches, and the Township governing board. He also donated land to the town to support the building of our hospital. He remained a fixture in Princeton until his death in 1921, at which time Momo was honored by a funeral procession of university and townspeople numbering in the thousands.

Perhaps the most curious gift Momo offered to both the university and townspeople were our iconic squirrels. Legend has it that Pyne imported both orange (red squirrels) and black squirrels, in the tradition of the university's colors. Over time, the weaker orange squirrels have disappeared, leaving the black ones as a legacy to Mr Pyne's love for this town.

A portion of the profit for Princeton Black Squirrel logo items are donated to Princeton Public Library.